Imagine starting the new year by regenerating not only yourself but also the planet. That’s the promise of Neem London’s Regenuary. It’s more than a campaign—it’s an invitation to rethink how we dress, eat, and ultimately live. Offering insights into new yet achievable practises you can start implementing to help you feel better about yourself as well as your impact on the planet.
Feel-Good Choices for You and the Planet
What if your wardrobe could actively restore the planet? The Regenuary Edit is designed to do just that- offering timeless, and more accessible sustainable staples at unique prices, crafted from regenerative cotton and recycled materials. It’s about creating a capsule wardrobe that feels as good as it looks. Now we know that the words ‘capsule wardrobe’ sometimes get thrown around without doable actions to help you understand what it is, why it’s a good idea and how to create one. So this month we will be taking you on an in-depth journey, discovering how style choices can be impacted by skin tone, hair colour and even the colour of your eyes.
So, what actually is Regenerative Agriculture and how can this impact your clothes?
Traceability and regenerative agriculture are key to Regenuary, offering a meaningful way to connect what you wear with the planet’s health. But what is regenerative farming, and why does it matter?
Regenerative farming is about restoring and enriching soil, which is vital because healthy soil is the foundation for everything we grow. In the South of İzmir, Turkey, where our cotton is grown, regenerative methods focus on natural techniques like using organic fertilisers (e.g., compost and animal manure) that nourish the soil and help it retain water and nutrients. These practices strengthen the soil’s structure, making it more resilient to erosion and capable of storing carbon. This is a critical tool for combating climate change because healthy soil acts as a carbon sink, pulling carbon dioxide out of the atmosphere and storing it within the soil. This reduces the overall amount of CO2—a major greenhouse gas—contributing to global warming. By enhancing soil’s ability to store carbon, regenerative farming helps mitigate the effects of climate change.
Tilling, or turning over the soil to prepare for planting, is often avoided in regenerative farming because it can disturb soil ecosystems, release stored carbon, and weaken the soil’s structure. Instead, regenerative practices preserve the soil’s integrity, allowing it to act as a living, breathing system full of microorganisms that promote healthier crops.
Equally important is promoting biodiversity, which regenerative farming achieves by planting various crops and integrating natural pollinators like bees. Biodiversity helps break pest cycles, reduces the need for chemical inputs, and creates a balanced, thriving ecosystem. This, in turn, ensures that the cotton we use is grown in harmony with the environment, preserving the land for future generations.
Regenerative Cotton Navy Shirt Jacket
By choosing Regenerative Cotton, Neem London ensures our garments are not only traceable but also part of a process that actively heals the Earth. As we progress through Regenuary, we’ll also be guiding this journey back to farming in the UK, showing how regenerative practices are being embraced locally to heal the land, reduce carbon emissions, and contribute to a more sustainable future. Stay tuned for insights into how local farming initiatives are bringing regenerative principles to life on home soil, and how these practices are influencing our approach to sustainable fashion. Through Regenuary, we’re inviting you to be part of this regeneration—starting with your wardrobe.
Why Traceability Matters
Traceability is about knowing exactly where your products come from, how they’re made, and the impact they have on the environment and communities. In fashion, it’s essential to ensure materials—like our ZQ Merino Wool or Regenerative Cotton—are ethically sourced and produced sustainably.
The need for traceability extends beyond clothing. Just as you might seek out responsibly sourced lamb, beef, or dairy for your meals, knowing the origins of your wardrobe should be no different. For example, our ZQ Merino wool comes from sheep raised on farms in Southern New Zealand, committed to regenerative grazing, which improves soil health and biodiversity. These principles of regeneration and traceability mirror the ethos and practise of exciting collaborations lined up throughout the month- including biodynamic wine, wild chefs, and foragers, so keep your eyes peeled throughout the month for this!
Ultimately, when traceability is prioritised, it connects everything—farming, food, and fashion—under one common goal: supporting systems that respect and restore the planet. Regenuary celebrates this interconnectedness, offering transparency and trust so you can make choices that align with your values, whether it’s the wine in your glass, the food on your plate, or the clothes on your back.
Join us in starting the year with purpose. Because regeneration starts with you.