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Stage 1

Meet The Shepherds

Fernhill Farm - a regenerative farm in the British Isles.

Andy & Jen

Meet Jen Hunter and Andy, the shepherds behind this remarkable journey on a regenerative farm in Somerset.

Certified regenerative farm by Land to Market - the world’s first outcomes-based verified regenerative sourcing solution.

Stage 2

The Best of British

Meet The Sheep

Learn why 6 sheep are bred into 1 hybrid, how does it influence the quality of the wool, and why different genetics so important.

At the heart of this story is a

  1. Regenerative Farm – Fernhill Farm in the Mendips
  2. Best of British Six - 6 breeds cross bred using hybrid vigour including Wensleydale, Teeswater, Shetland, Romney, Leicester Longwool and a Bluefaced Leicester to create the softest wool in the UK.

Through careful stewardship and expert craftsmanship, this Best of British wool is transformed into premium textiles in the UK, supporting regenerative farming and homegrown supply chains.

6 Best of British Breeds of Sheep

Uniform Standard Length

Finer Lower Micron

Finest Fibre In the UK

Stage 3

Regenerative Farming

Rotational grazing, restoring soil structure, and increasing biodiversity—it not just farming, it's regenerating.

Healthy land = healthy food = Stronger, more resilient future.

Soil Health Accredited

What is soil health, how it is measured & why.

Soil Health Accredited

What is soil health, how it is measured & why.

Increased Soil Porosity

Slow Natural Cycles

Diversity of Fauna & Flora

Healthy & Nutritious Cattle

Stage 4

Shearing - Coming Soon

The journey continues in [time].