Top 3 Male Sustainable Fashion Influencers

Top 3 Male Sustainable Fashion Influencers

We live in a world where instagram is saturated by fashion influencers, but trying to find eco-conscious males who dedicate themselves to ethical, recycled and sustainable fashion can be somewhat challenging. In this article we try to shed some light and provide you with some of the best sustainable male fashion advocates, who create amazing content, but do so in an honest and transparent way. We went looking for the best male sustainable fashion influencers.

THE DISCERNING BRUTE @thediscerningbrute

Joshua Katcher started ‘The Discerning Brute’ in 2008, an eco-friendly fashion blog to promote awareness to men in making informed and ethical decisions concerning their lifestyles. The blog highlights numerous ethical menswear brands and products, and collaborates with other creative influencers who share the same passion and thirst for sustainability and style. Characterised as ‘The New Sexy Vegan’  by The Times, Joshua is also a founder of a vegan menswear brand, Brave Gentleman and the author of Fashion Animals, a book dedicated to understanding how and why animals are exploited in the fashion industry.  Joshua is cleverly creating a space that un-stigmatised veganism, and that the mainstream man could consider new ideas both in their diets and in their fashion. An inspiration for all things Vegan menswear.

Grey Fox Blog @greyfoxblog

Grandfather David Evans, author of ‘The Grey Fox Blog’, which was voted in the top 10 blogs in 2020 (Vuelio) discusses menswear style and fashion, with particular focus on British sustainable brands. Throughout the year he has written ‘The Sustainable Style Series’ where he interviews the founders of sustainable fashion brands. 

We were proudly featured on Evans' blog, where he provides a detailed and honest review of Neem clothing, such as our recycled polyester shirt, describing our brand as ‘comfortable and stylish’. 

If you would like to read the full interview to hear more about our vision and brand ethics please visit:

Efe Efeturi @efe.efeturi

Plant based lifestyle and fashion influencer, Efe Efeturi is your go to man for all things fashion and lifestyle. Efe’s mission is to show his audience that there’s no restriction for fashion, wanting ‘to encourage men, especially older men, that the young cats have nothing on us!’. Eferturi collaborates with numerous recycled and ethical brands, highlighting that he wants ‘to show how amazing sustainable fashion can be’, and that ‘their styles can disrupt the fashion scene’.  Efeturi has modelled several Neem pieces, commenting on items such as our ZQ Merino Tailored Tee - as ‘the most comfortable piece I have ever worn because of the unique spinning process used in production’ and proudly comments that they are wardrobe ‘essentials’!

We look forward to seeing more of Efeturi’s slick and elegant work!

Sometimes knowing where to start can be daunting and overwhelming in such a saturated market, so we hope you have found this post of sustainable fashion advocates interesting, helpful and inspiring! We'd love to hear from you if you are a male sustainable fashion influence or focussing on the male sustainable fashion market - please email: #JoinTheRecycledRevolution today!


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