Creating together, side by side. Since 1925 main aim of our job is to make the simple daily gesture to choose a special shirt a genuine pleasure, refreshed every day.

Sustainable innovation, passion for excellence and a deeply-rooted Made in Italy tradition are the values that drive Reda in the manufacturing of exceptional-quality Merino wool textiles. The age-old passion of Reda has been passed down from generation to generation, resisting adversity over time and looking to the future with an approach that is innovative, but at the same time, respectful of the company’s past.

Poletti is based in Santa Maria della Versa, a village in the Pavia area, located 70 km from Milan. It opened in 1961, originally set up as an additional manufacturing department, whose headquarters in Milan had been operational since 1949. It became quickly the main unit for production operations. During the 70’s Poletti became an important supplier for the Italian emerging brands that eventually became the most important names in the luxury fashion industry.