In the world of sustainable fashion, finding partners who share our values and commitment to eco-friendly practices is crucial. We are proud to collaborate with ITS Artea, a renowned ecological mill near Como, Italy. This partnership has enabled us to create our latest innovation, the Sorona Rain Jacket Collection, and further our mission to promote sustainability in the fashion industry.
ITS Artea, nestled in the picturesque region of Como, has a rich history of producing high-quality textiles while embracing modern, eco-friendly practices. Known for its use of recycled materials, the mill significantly reduces waste and the demand for virgin resources. By integrating renewable energy sources into their production processes, ITS Artea minimises its environmental footprint, setting a benchmark for other mills to follow.
One of the standout innovations from ITS Artea is Sorona®, an eco-efficient performance microfibre. Composed of 37% plant-based materials, specifically corn glucose, Sorona® represents a significant advancement in sustainable fabric technology. The production of Sorona® consumes 30% less energy and emits 63% fewer greenhouse gases compared to traditional nylon, making it a superior choice for environmentally conscious fashion.
The decision to use Sorona® in our rain jacket collection was driven by its outstanding eco-friendly properties. Sorona® is not only breathable, water-resistant, and durable but also significantly reduces our carbon footprint.
Our collaboration with ITS Artea is built on a shared vision of creating a more sustainable fashion industry. Together, we are pushing the boundaries of what is possible, developing products that do not compromise on performance or style while prioritising the health of our planet..
Check out our Sorona Rain Jacket Collection, featuring three distinct styles and colours, perfect for those English rainy days. Combining eco-friendly materials with exceptional performance, these jackets are designed to keep you comfortable and stylish, no matter the weather.
For more information about ITS Artea, visit their website.