ZQ works on a system of regenerative agriculture which creates a better future for the planet, safeguarding resources for generations to come. This style of farming improves soil quality and reduces carbon footprint. It means you are choosing the world’s most ethical wool and your merino is *even* traceable right back to the farm.

Sustainable, ethical, and traceable wool. We work with ZQ who farm sustainably,  to ensure our merino wool is renewable and biodegradable. Just as importantly it’s made to last and feel soft as anything. The natural fibres mean it rarely needs washing either and is ZHDC certified.

We source the world’s finest Merino wool from regenerative New Zealand farms and add a performance enhancing, zero chlorine treatment. Low emitting - over 50% less C02e than a standard wool garment.