The recycled cotton shirt - regenerative design

By regenerating textiles that would otherwise go to waste, we work within a circular economy; a restorative approach to fashion. The yarns are just as luxurious, the shirts just as soft, and the cuts just as comfortable. In fact, the only thing our shirts don’t compete on is carbon emissions - they’re probably the least polluting shirts in the world.

  • Men's planet conscious shirts e have measured the waste, energy, GHG, and water usage through a life cycle analysis, to fully understand the environmental impact of what we are producing. See below the impact of one of our shirts

    Cotton recovery

    We use RecoverTM Recycled Cotton Fiber. A sustainable cotton which uses recycled raw materials diverted from landfill, zero chemicals and water, and minimal CO2 emissions.

  • By regenerating textiles that would otherwise go to waste, we work within a circular economy; a restorative and eco-friendly approach to fast fashion. The yarns are just as luxurious, the shirts just as soft, and the cuts just as dashing. In fact, the onl

    Made to be measured

    When we talk about our yarns - the very fibre of our fabric - you need to know our credentials is more than sustainable jargon, we measure the full impact of our production lines. From carbon and water footprints, to the use of chemicals or how many shirts we save from landfill. We measure the impact too, and work with a historic family owned business in Italy who care as much as we do.

  • Divine cloth

    We’ve researched from here to the high heavens and figured out how to create a shirt you’ll love from almost entirely recycled materials. Yarns from an italian weaver; triple soft cloth; GRS certified organic cotton; thread, buttons and labels part recycled too - you name it we've thought about it. It’s probably the most sustainable shirt money can buy.

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