We use RecoverTM Recycled Cotton Fiber. A sustainable cotton which uses recycled raw materials diverted from landfill, zero chemicals and water, and minimal CO2 emissions.

When we talk about our yarns - the very fibre of our fabric - you need to know our credentials is more than sustainable jargon, we measure the full impact of our production lines. From carbon and water footprints, to the use of chemicals or how many shirts we save from landfill. We measure the impact too, and work with a historic family owned business in Italy who care as much as we do.

We’ve researched from here to the high heavens and figured out how to create a shirt you’ll love from almost entirely recycled materials. Yarns from an italian weaver; triple soft cloth; GRS certified organic cotton; thread, buttons and labels part recycled too - you name it we've thought about it. It’s probably the most sustainable shirt money can buy.