So, we have focused on a tailored T shirt that is made with ZQ Merino that is washable, breathable and the most comfortable tailored T shirt you will ever wear.
So how have we done this and what makes a tailored T shirt?
Firstly, the fact that we use the world’s most ethical wool that is biodegradable and sustainable.
All the wool is traceable and animal welfare is fully protected. What’s fantastic about the sustainable wool we use, is that once disposed of and buried in the ground it actually adds nutrients back into the ground. Degradation studies over a 12-month period have also proven that the fabric decomposes, that T shirt now looks a bit like droppings…
Using a lightweight ZQ Merino wool for our men’s T shirt, this biodegrades at a faster rate than other heavier weight fabrics. Secondly, we work exclusively with Reda who are the first B certified textile company in Italy
Simply, this is the most advanced international standard designed to measure the economic, environmental and social impact of how a company operates.
Beyond the focus on tailored T shirts that are sustainable, Reda also use an innovative spinning system that is technologically advanced that ensures it is comfortable and water repellent using zero chemicals.
This is a layering product like no other. It drapes beautifully, does not itch, is breathable but warm. Warm in the cold and cool in the heat and has a miraculous ability to resist odour. The T shirt is naturally renewable, recyclable and biodegradable
Yes, menswear that is sustainable, natural yarns that decompose and we only use cotton thread in our making, not polyester that is used on 99% of menswear. Polyester is not biodegradable – cotton does indeed biodegrade.
We make the product in Italy in a small factory that we are excited to be partnering with.
So, what about the Tailored T shirt, we studied the shoulder length, sleeve length and importantly the arm hole shape to create a comfortably smart T shirt that is good as a base layer as it is worn out to dinner, as good worn with a suit (yes remember those) as to the beach. The beauty of this sustainable T shirt is that it looks smart enough for a Zoom call with your boss, but is still comfortable for a walk in the park with a friend.