New In
Layers that lift you
Shop the Style
Soft layers that lift you
Super Soft Natural Fibres
Comfort that carries you outdoors
The Recycled Denim Shirt
The perfect ecological smart casual denim shirt, crafted from a considered blend of 30% recycled cotton and 70% organic cotton. Soft, mid-weight and true-indigo, it's designed as an elevated everyday essential with a genuinely low impact.
Start the year feeling better
The 2026 Guide to Finding the Right Colours for You
Discover how to dress with intention at 50. This guide to finding the right colours for your complexion transforms how you wear sustainable menswear, whether that's a quality men's overshirt,...
Late Winter / Spring 2026 Menswear Trends
Gen X has always known something fashion keeps learning: the real style is in what you don't explain. As menswear moves into late winter and spring 2026, it's finally catching...
Take Back
A lighter wardrobe is a lighter mind.
This Regenuary, clear out the shirts you've stopped reaching for. Send them back to us. We'll responsibly recycle the fibres into new shirts.
In return, you'll get credit to spend on something that fits your life now.
It's a simple swap. Old for new. A change that costs you nothing and changes everything.
















