{"title":"New In","description":null,"products":[{"product_id":"zq-merino-wool-jersey-off-white-ecru-t-shirt","title":"ZQ Merino Wool Jersey Ecru T-Shirt","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA refined Neem essential, this tailored 15 micron ZQ Merino T-shirt is cut for a clean, considered silhouette, slightly longer in the body to sit effortlessly whether worn tucked or untucked. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted from breathable, responsibly sourced, and regeneratively farmed fibres, traceable to farm in New Zealand. The Neem London T offers a natural softness and ease that carries you through the warmest days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe minimalist crew neckline and gently elongated sleeves lend a more elevated feel than a standard tee, allowing it to pair seamlessly with everything from relaxed shorts to structured trousers and summer tailoring. In cooler months, it transitions effortlessly into a comfortable, lightweight base layer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStyle with Neem trousers and finish with suede loafers or understated trainers for a quietly sophisticated take on modern dressing.\u003c\/span\u003e\u003c\/p\u003e","brand":"Neem London","offers":[{"title":"Small","offer_id":57918139302269,"sku":"ZQM\/TSh\/Ecr\/Sml","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":57918139335037,"sku":"ZQM\/TSh\/Ecr\/Med","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":57918139367805,"sku":"ZQM\/TSh\/Ecr\/Lrg","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"XLarge","offer_id":57918139400573,"sku":"ZQM\/TSh\/Ecr\/XL","price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/0584\/5443\/files\/ECRU_ZQ_MERINO_T-SHIRT_2Q_TSH_ECR_1.jpg?v=1773849399"},{"product_id":"zq-merino-wool-jersey-olive-t-shirt","title":"ZQ Merino Wool Jersey Olive T-Shirt","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA flattering and easy wearing olive green shade that is built for all year wearing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA lighter weight 150 Gram T that is a Neem essential, a  clean, considered silhouette, slightly longer in the body to sit effortlessly whether worn tucked or untucked. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted from breathable, responsibly sourced and regeneratively farmed fibres, traceable to farm in New Zealand. The Neem London T offers a natural softness and ease that carries you through the warmest days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe minimalist and higher crew neckline and gently elongated sleeves lend a more elevated feel than a standard tee, allowing it to pair seamlessly with everything from relaxed shorts to structured trousers and summer tailoring. In cooler months, it transitions effortlessly into a comfortable, lightweight base layer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStyle with Neem trousers and finish with suede loafers or understated trainers for a quietly sophisticated take on modern dressing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Neem London","offers":[{"title":"Small","offer_id":57918139433341,"sku":"ZQM\/TSh\/Oli\/Sml","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":57918139466109,"sku":"ZQM\/TSh\/Oli\/Med","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":57918139498877,"sku":"ZQM\/TSh\/Oli\/Lrg","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"XLarge","offer_id":57918990877053,"sku":"ZQM\/Tsh\/Oli\/XL","price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/0584\/5443\/files\/OLIVEZQMERINOTSHIRT2QM_TSH_OLI_1_1f17a327-a265-41be-a6df-986af99f3527.jpg?v=1776257961"},{"product_id":"zq-merino-wool-jersey-antique-gold-t-shirt","title":"ZQ Merino Wool Jersey Antique Gold T-Shirt","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn a rich, antique gold tone, this T-shirt brings warmth and depth to the wardrobe, a flattering shade designed to complement olive and darker skin tones with understated confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCut from a lighter-weight \u003c\/span\u003e\u003cspan\u003e150g jersey\u003c\/span\u003e\u003cspan\u003e, it features Neem’s signature tailored silhouette: clean, close to the body and slightly extended in length, allowing it to be worn effortlessly tucked or untucked.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted from \u003c\/span\u003e\u003cspan\u003eregeneratively farmed ZQ Merino wool\u003c\/span\u003e\u003cspan\u003e, fully traceable to farms in New Zealand, this piece goes beyond conventional sustainability. By working with nature to restore soil health, improve biodiversity and enhance animal welfare, we believe this approach sets a new standard,  surpassing traditional merino sourcing models.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNaturally breathable, temperature regulating and exceptionally soft, it delivers all-day comfort in even the warmest conditions, while maintaining a refined, elevated appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA minimalist crew neckline and subtly elongated sleeves lend a more considered finish, pairing seamlessly with everything from relaxed shorts to tailored trousers and lightweight suiting. In cooler months, it transitions effortlessly into a breathable base layer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStyle with Neem trousers and finish with suede loafers or understated trainers for a quietly confident, modern look.\u003c\/span\u003e\u003c\/p\u003e","brand":"Neem London","offers":[{"title":"Small","offer_id":57918139531645,"sku":"ZQM\/TSh\/Gol\/Sml","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":57918139564413,"sku":"ZQM\/TSh\/Gol\/Med","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":57918139597181,"sku":"ZQM\/TSh\/Gol\/Lrg","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"XLarge","offer_id":57918139629949,"sku":"ZQM\/TSh\/Gol\/XL","price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/0584\/5443\/files\/ANTIQUEGOLD_ZQ_MERINO_TSHIRT_2QN_TSH_ANT_1.jpg?v=1774960598"},{"product_id":"zq-merino-wool-jersey-antique-gold-jersey-cardigan","title":"ZQ Merino Wool Jersey Antique Gold Jersey Cardigan","description":"\u003cp\u003eOur versatile, go-anywhere cardigan and shirt in one, made from breathable 100% ZQ merino regenerative wool jersey. An exceptionally tailored lightweight jacket is designed for convenience, with eco-conscious features; made with traceable and regeneratively farmed ZQ Merino super 120s wool from New Zealand and made in Italy. It boasts exceptional moisture control and odour-resistant properties, allowing you to wear it for extended periods without frequent washing. Its long-lasting durability makes it a perfect choice for the low-impact consumer looking for ethical mens clothing. Use as a jacket in summer and a breathable shirt or cardigan layer in winter - perfect for all year dressing.\u003c\/p\u003e","brand":"Neem London","offers":[{"title":"Small","offer_id":57918139662717,"sku":"ZQM\/ShC\/Gol\/Sml","price":190.0,"currency_code":"GBP","in_stock":false},{"title":"Medium","offer_id":57918139695485,"sku":"ZQM\/ShC\/Gol\/Med","price":190.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":57918139728253,"sku":"ZQM\/ShC\/Gol\/Lrg","price":190.0,"currency_code":"GBP","in_stock":false},{"title":"XLarge","offer_id":57918139761021,"sku":"ZQM\/ShC\/Gol\/XL","price":190.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/0584\/5443\/files\/ANTIQUE_GOLD_DORSET_ZQ_MERINO_CARDIGAN_ZQM_DOR_ANT_1.jpg?v=1773856848"},{"product_id":"zq-merino-super-120s-jersey-black-v-neck","title":"ZQ Merino Super 120s Jersey Black V-Neck T-Shirt","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA Neem London take on the everyday V-neck, designed to move effortlessly between smart and relaxed dressing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted from a breathable \u003c\/span\u003e\u003cspan\u003eZQ Merino jersey (96% merino, 4% Roica)\u003c\/span\u003e\u003cspan\u003e, this piece combines \u003c\/span\u003e\u003cspan\u003eregeneratively farmed wool\u003c\/span\u003e\u003cspan\u003e with a subtle natural stretch delivering exceptional comfort, flexibility and shape retention without compromising on sustainability. The fibre is fully traceable to New Zealand farms committed to restoring soil health, enhancing biodiversity and upholding the highest standards of animal welfare.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCut in a tailored fit with a slightly extended body, it sits cleanly whether worn tucked or untucked. The V-neck has been carefully considered a touch wider and slightly deeper allowing it to sit neatly under a jacket while maintaining a relaxed, modern silhouette on its own.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn a deep black shade, it offers a versatile foundation for year-round dressing. Naturally breathable, temperature regulating and odour resistant, it can be worn for longer with less washing designed for a lower-impact wardrobe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWear it as a lightweight base layer in cooler months or as a refined standalone T-shirt through summer. Pair with Neem trousers and finish with suede loafers or understated trainers for an elevated, everyday look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-ee2b21c6-7fff-fd04-1e1d-48218cc4cd2e\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Neem London","offers":[{"title":"Small","offer_id":57918139924861,"sku":"ZQS\/TsV\/Blk\/Sml","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":57918139957629,"sku":"ZQS\/TsV\/Blk\/Med","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":57918139990397,"sku":"ZQS\/TsV\/Blk\/Lrg","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"XLarge","offer_id":57918140023165,"sku":"ZQS\/TsV\/Blk\/XL","price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/0584\/5443\/files\/BLACK_2Q_MERINO_V_NECK_TSHIRT_2QM_VNE_BLA_1.jpg?v=1773856007"}],"url":"https:\/\/neemlondon.com\/en-ca\/collections\/new-in-mens.oembed","provider":"Neem London","version":"1.0","type":"link"}